What are clichés and why do people use them?
What will be an ideal response?
Answers will vary.
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After a product launch campaign, the PR team analyzed the data. The team found that the campaign did not generate the results they wanted. Therefore, the team decided to come up with a better campaign for the next launch
Which step of the public relations process is the PR team currently in, and why? a) Assessment; because the analysis of the data made the PR team realize that additional efforts were needed to better the campaign b) Feedback; because the data are a way of telling the PR team about the performance of the campaign c) Programming; because the PR team is thinking of starting a new communications program to further the organization's objective of more meaningful campaigns d) Communication; as the data are a way of communicating the underperformance of the campaign to the PR team.
When we talk about the “organizational premises” that shape the work of book editors, we are referring to ______.
A. the location of editorial offices B. the informal definition of appropriate books to publish C. relationships between editors and authors D. the editorial hierarchy at a publishing house
Desi and Consuela are arguing about how to spend the tax refund they received. He says they should get the car fixed; she says they should first go on a vacation; he then suggests they fix the car and use any money left to vacation; she suggests they sell the car and be rid of the problem. Desi and Consuela are engaging in which pattern of unproductive conflict?
A) ?excessive metacommunication B) ?kitchen-sinking C) ?counterproposals D) ?cross-complaining E) ?self-summarizing
Which of the following sequences accurately depicts the process of stereotype formation?
A. identify group membership ? recall group generalization ? apply generalization B. identify group membership ? apply generalization ? act on prejudice C. identify group membership ? recall group generalization ? act on prejudice D. identify group membership ? act on prejudice ? form group generalization