To calculate an exponential smoothing forecast of demand, what values are required?
a. alpha, number of periods, last actual demand
b. alpha, last forecast, number of periods
c. alpha, last forecast, last actual demand
d. last forecast, number of periods, averaging period
c
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Some manufacturers give ________ to retailers to pass on to the retailers' salesclerks, to encourage aggressive selling of specific items or lines.
A. advertising allowances B. cash discounts C. quantity discounts D. slotting allowances E. "push money"
Explain the term "cost driver" and give several examples
Over time, companies that are considered ethical and highly effective communicators provide higher returns to shareholders than companies without these characteristics
Indicate whether the statement is true or false
In hypothesis testing, the tentative assumption about the population parameter is
A. the alternative hypothesis. B. the null hypothesis. C. either the null or the alternative. D. neither the null nor the alternative.