Recent research on community-supported agriculture (CSA) suggests that:
a. most CSA farms do not rely on organic farming techniques.
b. most CSA farms are small and have diversified farming or marketing strategies.
c. most CSA farms are part of a cooperative.
d. most CSA farms are located far away from urban areas because of the cost of farmland.
b. most CSA farms are small and have diversified farming or marketing strategies.
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Which of the following is most useful when a firm offers a variety of products that serve the needs of a wide range of customers?
A) the single marketing manager structure B) the independent brand manager structure C) the sales manager structure D) the product category manager structure E) the market manager structure
What is a Gantt chart, what information does one provide, and what are the benefits of using one?
What will be an ideal response?
Which of the following is true about publicity in marketing?
A. It develops primary demand for a product category rather than demand for a specific brand. B. It refers to price reductions to firms further along in the channel to encourage them to advertise the firm's products locally. C. It refers to any paid form of personal presentation of ideas, goods, or services. D. It should be integrated into the entire marketing mix for best results. E. An advertising manager must understand how the right promotion moves a customer through the buying process.
You will find that you do not possess all the necessary skills and experiences required for your future what? Do not panic. Discovery is all part of the process. Remember, you are still in college and now is the time to acquire those skills.
A) Dream Job B) Spouse C) Major D) Class E) Interview