Extemporaneous speaking consists of speaking to an audience on the spur of the moment, without prior preparation or practice
Indicate whether the statement is true or false
F
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A story in a local newspaper about the growing number of milk contamination cases in the city started with, "If you love your child, you'll want to know what is inside his milk." What kind of a lead has the writer used in this story?
a) Direct address b) Question c) Blind d) Direct quote
Two dimensions useful for understanding leadership behavior include
A) initiating structure and flexibility. B) initiating structure and consideration. C) flexibility and consideration. D) autonomy and consideration. E) flexibility and autonomy.
A research process that can help us discover areas in which our organization agrees and disagrees with an important public is called ________
A) agreement generation B) coorientation C) compliance gaining D) two-way symmetry E) cross analysis
In the FTC v. Warner-Lambert Pharmaceuticals case, a federal court ruled that:
a) the FTC could not impose any kind of corrective ad order on the company; b) the FTC could impose some corrective advertising requirements on Warner-Lambert, but not a “confession of past sins;” c) the FTC could prevent the company from advertising because the ads were unfair; d) the FTC could halt the company’s advertising because it exploited children.