Which of the following makes word-of-mouth communication particularly important in service promotion?

A. Homogeneity and intangibility
B. Perishability and intangibility
C. Heterogeneity and intangibility 
D. Inseparability and heterogeneity
E. Inseparability and perishability


Answer: C

Business

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Indicate whether the statement is true or false

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What will be an ideal response?

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