Demographic segmentation divides the market based on:
A. measurable characteristics about people.
B. where consumers live.
C. the behavior of people toward certain products.
D. people's attitudes and lifestyles.
Answer: A
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Which scale is a good substitute for a semantic differential scale as it is easier to construct because the researcher does not need to think of bipolar adjectives for each attribute?
A) life-style inventory B) Stapel scale C) minus/plus scale D) balanced pole scale E) positive/negative scale
Projected financial statements are the final product of the budgeting process
Indicate whether the statement is true or false
A company has three employees. Total salaries for the month of January were $8,000. The federal income tax rate for all employees is 15%. The FICA-social security tax rate is 6.2% and the FICA-Medicare tax rate is 1.45%. Calculate the amount of employee taxes withheld and prepare the company's journal entry to record the January payroll assuming these were the only deductions.
What will be an ideal response?
According to economist Michael C. Jensen, which of the following is a stakeholder of a corporation?
a. Customers only b. Employees and customers, but not managers c. Managers and employees, but not customers d. Customers, employees, and managers