After the analysis of a company's context is completed, the marketing department should examine the firm's target market and product positioning
Indicate whether the statement is true or false
TRUE
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Which of the following approaches to measuring brand equity are measures of how the brand is represented psychologically in the minds of the customers?
A) response measures B) intermediate measures C) psychological measures D) behavioral measures
Net income plus operating expenses is equal to
A) cost of merchandise sold B) cost of merchandise available for sale C) net sales D) gross profit
Teel is a plumbing fixture manufacturer's salesperson. He sells to wholesalers, homebuilders, and retailers. His marketing plan calls for going to four trade shows a year. He recently found out that there would be a new Home Show aimed at consumers in his territory and he wants to attend. His boss gives him permission to attend the additional show. Which of the following concepts in successful marketing planning is exemplified in this scenario?
A. Stay strategic, but also stay on top of the tactical. B. Give yourself and your people room to fail and try again. C. Don't underestimate the implementation part of the plan. D. Stay flexible. E. Utilize input, but don't become paralyzed by information and analysis.
In the service-profit chain, customer satisfaction leads to customer loyalty, and results in ________.
A. changes in the organizational structure B. competitive retaliation based on service strategy C. revenue growth and profitability D. external service value E. competitive intelligence for future growth