When Alex, the marketing manager of FrontStreet Inc., realized that his plan to increase sales levels was not producing the results he desired, he took quick action to make necessary adjustments. According to this scenario, Alex was exercising the management function of
A. planning.
B. controlling.
C. organizing.
D. communicating.
E. leading.
Answer: B
You might also like to view...
Because privately-owned firms do not have to account to stock analysts:
A) short-term profits may be more important than long-term growth. B) long-term profits may be more important than showing consistent positive quarterly returns. C) short-term sales growth may be more important. D) it is important to show consistent quarterly profit returns.
Answer the following statements true (T) or false (F)
1. According to Herzberg, motivating factors are the only factors associated with job satisfaction. 2. In two-factor theory, hygiene factors include achievement, recognition, and responsibility. 3. Expectancy theory is considered a reinforcement perspective on motivation. 4. Process perspectives try to explain why employees have different needs and what behaviors they select to satisfy them.
In choosing among alternatives, managers are guided by historical cost information
Indicate whether the statement is true or false
A major disadvantage of independent retailing is the _____
a. limitation in bargaining power b. latitude in selecting customer markets c. high investment requirements d. inflexibility in developing strategy