A widely applied test for causation in fact is the "but-for" test
Indicate whether the statement is true or false
True
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Which of the following approaches to distribution channels should manufacturers adopt during
the introductory stage of a product's life cycle? A) Manufacturers should offer trade discounts to distribution channel members. B) Manufacturers should use online distribution channels more than traditional channels. C) Manufacturers should limit the number of channel partners. D) Manufacturers should avoid using external distribution channels.
Xavier owns a duplex that he leases to Yves and Zeb. Xavier may sell
A. the duplex at any time. B. the duplex, but only after the lease expires and the tenants move out. C. the duplex, but only with the tenants' permission. D. the lease, but not the duplex.
Since marketing managers have to be able to evaluate research results, they should be involved in the design of research projects, even though they may not be research specialists.
Answer the following statement true (T) or false (F)
Writers' Block, a web content development firm, has various subject-specific teams.At times when there is a strict deadline for a particular project, the copy editors from other teams are asked to work on another team's project on a temporary basis. In this case, Writers' Block is an example of a _____ organization.
A. line B. line-and-staff C. matrix D. parallel