Since marketing managers have to be able to evaluate research results, they should be involved in the design of research projects, even though they may not be research specialists.
Answer the following statement true (T) or false (F)
True
Marketing managers must be able to explain their problems and the kinds of information they need. They should be able to explain exactly what they want from the research and know about some of the basic decisions made during the research so that they know the limitations of the findings.
You might also like to view...
The net amount received from the bank on a discounted note receivable is called the proceeds
a. True b. False Indicate whether the statement is true or false
The UCC applies to contracts for services as well as to contracts for the sale of goods
Indicate whether the statement is true or false
An approach to listening that involves the one who is on the receiving end of a communication engaging in a series of conscious actions intended to clarify and confirm the meaning of the message being received is which type of communication?
a. Active listening b. Talking c. Hearing d. Interpreting
Which element of the marketing mix specifically deals with supply chain management?
A. promotion B. production C. price D. place E. product