If a photograph was shot in-house by someone employed full-time by the advertising agency, then ________ owns the photograph
a. The employee
b. The advertiser
c. The advertising agency
d. None of the choices
c
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Answer the following statements true (T) or false (F)
1.Experimental settings are not a threat to external validity because they reflect external reality. 2.The Hawthorne Effect refers to increases in worker productivity explained by workers apparently interpreting research by management as management taking an interest in them. 3.Manipulation checks provide a check on whether research participants interpreted experimental conditions as the researcher intended. 4.The goal of experimental design is to determine correlations. 5.To determine causation, the dependent variable must be caused by the independent variable.
After hearing a persuasive message about not drinking artificial sweeteners, Erin who consumes a lot of diet soda wants to ignore what she just hear and forget about it. This is an example of what type of response?
a. reactance b. avoidant c. regressive d. attenuated
Your research notes should include full bibliographic citations for all sources, print and electronic
Indicate whether the statement is true or false
All of the following are possible purposes for persuasive speaking EXCEPT
A) to convince listeners to do something they are not currently doing. B) to convince listeners to stop doing something they are currently doing. C) to motivate listeners to support a specific policy, law, or candidate. D) to correct listeners' misconceptions. E) to inspire listeners to give time or money to a worthy cause.