After hearing a persuasive message about not drinking artificial sweeteners, Erin who consumes a lot of diet soda wants to ignore what she just hear and forget about it. This is an example of what type of response?

a. reactance
b. avoidant
c. regressive
d. attenuated


b. avoidant

Communication & Mass Media

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According to the text, conversation is BEST viewed as a(n)

A) act. B) lesson. C) principle. D) process.

Communication & Mass Media

Analogies are divided into hypothetical and literal types

Indicate whether the statement is true or false.

Communication & Mass Media

The most visible information delivered by mass media is __________

Fill in the blank with correct word

Communication & Mass Media

What was the “Dot-Com Boom”? When did it occur and who were the major companies involved??

What will be an ideal response?

Communication & Mass Media