What is of utmost importance that a manager first do when a 360-degree- performance appraisal process uncovers unethical behavior on the part of the employee?
a. Send the employee to ethics training.
b. Give the employee a chance to transfer to another department.
c. Investigate the incident to be sure of its nature.
d. Discipline the employee to show that such behavior will not be tolerated.
c. Investigate the incident to be sure of its nature.
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DuPont's measures of online word of mouth include ad campaigns' ________, that is, the extent to which a campaign was not a one-shot deal
A) authority B) sentiment C) relevance D) scale E) sustainability
At the beginning of a presentation, a salesperson asks a catalog retailer, "What type of inventory management software would you like your company to use?" The salesperson is more than likely using the ________ sales presentation method.
A. persuasive selling B. stimulus-response C. problem-solution D. participative E. need-satisfaction
If the audience can easily understand your intended meaning, you have achieved _____ in writing
A) conciseness B) clarity C) tone D) objectiveness E) style
Differentiated target marketing means that a company is ________.
A. developing different value offerings for different targeted markets B. developing different products for the same market C. offering different prices for different markets D. using a one-market strategy for different markets E. using the push and pull strategy to differentiate markets