Examine ethnocentrism and the effective elements of cross-cultural communication as discussed in the textbook.
What will be an ideal response?
*Ethnocentrism is defined as the tendency to believe your culture or ethnicity is superior to everyone
else’s
*To be an effective multicultural communicator, one should not have ethnocentrism
*Instead one should understand the difference between Low-context and High-context cultures
*Low-context cultures—what you say is what you mean
*High-context cultures—what you say is not necessarily what you mean; messages are conveyed
through body language
*Understand social contexts and the formal or informal language depending on who one is talking to
*Try not to use slang, idioms, euphemisms, proverbs, humor or verbal dueling when communicating with
other cultures
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The time of the note consists of the days or months from the date of issue to the date of the note's maturity
a. True b. False Indicate whether the statement is true or false
A subtle concern about overcoming potential cross-cultural communication barriers is that certain
A) hair styles may offend people in the other culture. B) shades of finger nail paint might be offensive to members of another culture. C) key words might be unacceptable in the other culture. D) types of smiles might be offensive.
EBITDA is a GAAP method of financial reporting
Indicate whether the statement is true or false
Elite Motors Inc., an automaker, develops two new print ads targeted to women. One ad uses local scenes from around its Tennessee plant and emphasizes the "Made in America" aspect. The other ad uses a spokesperson and emphasizes the safety of the car. Which of the following types of ad effectiveness measures should Elite Motors use to test the most effective ad?
A. consumer juries B. split-run testing C. portfolio tests D. physiological measures E. day-after recall