Which of the following statements regarding the balanced scorecard approach is false?
A) Because of changing technology, global competition, and an increased awareness of the need to focus on customer needs, nonfinancial and qualitative performance measures have become an integral component of effective managerial decision making.
B) The balance scorecard approach integrates both financial and nonfinancial performance measures.
C) The balanced scorecard approach requires looking at performance from four different but related perspectives: financial, customer, internal business, and learning and growth.
D) The balance scorecard approach is not as useful for performance measurement as traditional accounting measures.
D
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What will be an ideal response?
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