When a salesperson calls you to sell a cemetery plot, this is most likely what type of product?
A. unsought product
B. secondary product
C. convenience product
D. shopping product
E. line extension
Answer: A
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You are the owner of a new deli that encourages customers to "build their own sandwiches." What social and mobile media tools could you use to enhance your business?
What will be an ideal response?
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A. no-deductible B. flexible benefit C. flat dollar benefit D. select choice
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Indicate whether the statement is true or false