Which of the following best completes the statement, ‘______ divides consumers into groups based on their actions.’?
a. Geographic segmentation.
b. Market segmentation.
c. Behavioral segmentation.
d. Demographic segmentation.
e. Psychographic segmentation.
c. Behavioral segmentation
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A blueprint helps your readers remember the bottom line
a. true b. false
Publicity can often be ____________ than media advertising
a. less effective b. more effective c. less expensive d. more credible e. c and d
In the context of the marketing mix, _____ decisions range from brand name, to product image, to package design, to customer service, to guarantees, to new product development, and more.
A. distribution strategy B. product strategy C. pricing strategy D. promotion strategy
Multinational enterprises (MNEs) are firms, both for profit companies and not-for-profit organizations,
that have operations in more than one country, and conduct their business through foreign subsidiaries, branches, or joint ventures with host country firms. Indicate whether the statement is true or false.