In the context of the marketing mix, _____ decisions range from brand name, to product image, to package design, to customer service, to guarantees, to new product development, and more.
A. distribution strategy
B. product strategy
C. pricing strategy
D. promotion strategy
Answer: B
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On February 24, Bramlett Company purchased 4,000 shares of Delaney Corp's newly issued 6 percent cumulative $75 par preferred stock for $304,000 . Each share carried one detachable stock warrant entitling the holder to acquire at $10 one share of Delaney no-par common stock. On February 25, the market price of the preferred stock was $72 per share, and the market price of the stock warrants was
$8 per warrant. On December 29, Bramlett sold all the stock warrants for $41,000 . The gain on the sale of the stock warrants was a. $0. b. $1,000. c. $9,000. d. $10,600.
Merrill Lynch and Thompson Financial had a three-year, $1 billion project that put workstations on the desks of 25,000 of Merrill Lynch's brokers. These machines put the world of investing information at brokers' fingertips. Thompson, the supplier, was obligated to not only deliver technology and services on time and on budget, but also constantly improve customer-satisfaction levels among Merrill's brokers and customers. This is an example of
A. a tying arrangement. B. supplier alliance. C. exclusive dealing. D. a buyer-seller relationship. E. a reciprocity agreement.
If Arnold were to leave his money in the account until he was 68, by approximately what amount would the balance increase between his 62nd and 68th years?
A) $113,667 B) $1,096,471 C) $160,457 D) $1,973
Data concerning Sinisi Corporation's single product appear below: Selling price per unit$200.00Variable expense per unit$58.00Fixed expense per month$407,540The break-even in monthly unit sales is closest to:
A. 3,978 units B. 2,038 units C. 7,027 units D. 2,870 units