Under what particular conditions might an organization need to rely on paid media versus some other form of media?
What will be an ideal response?
When conditions require the highest level of control over the message; who
receives the message, when they receive it and where it is presented to the audience.
In those instances, the organization may rely on paid advertising, which would allow that
level of control.
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A particular benefit of social media to PR practitioners is having a direct channel to target audiences without interference by a ______.
a. limited reach b. media gatekeeper c. printing deadline d. delayed press release
The goal of a speech about a person or a place is to capture the ____________________ of that person or place.
Fill in the blank(s) with the appropriate word(s).
Explain the definition of theory. Do you agree with this definition? Are there ideas or concepts you would like to add or take away from this definition?
What will be an ideal response?
A(n) __________ organizational pattern arranges the main points of a speech according to the
geography or physical structure of the subject. Fill in the blanks with correct word