A particular benefit of social media to PR practitioners is having a direct channel to target audiences without interference by a ______.

a. limited reach
b. media gatekeeper
c. printing deadline
d. delayed press release


b. media gatekeeper

Communication & Mass Media

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Laws that make viewpoint-based discriminations are ______.

a. especially objectionable to the First Amendment b. reviewed under rational review c. content-neutral d. generally constitutional

Communication & Mass Media

A persuasive pattern that moves beyond problem-solution to convincing the audiences to take

a specific action is Monroe's ___________. Fill in the blanks with correct word

Communication & Mass Media

For which type of production would a technical walk-through be most important?

a. game show b. field production of a rock concert with dancers c. interview segment during a morning show d. newscast e. address by a corporate manager

Communication & Mass Media

What kind of conflict generally occurs when participants lack flexibility, approaching the issue from a win-lose perspective?

A. expressive conflict B. social conflict C. active conflict D. destructive conflict

Communication & Mass Media