A particular benefit of social media to PR practitioners is having a direct channel to target audiences without interference by a ______.
a. limited reach
b. media gatekeeper
c. printing deadline
d. delayed press release
b. media gatekeeper
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Laws that make viewpoint-based discriminations are ______.
a. especially objectionable to the First Amendment b. reviewed under rational review c. content-neutral d. generally constitutional
A persuasive pattern that moves beyond problem-solution to convincing the audiences to take
a specific action is Monroe's ___________. Fill in the blanks with correct word
For which type of production would a technical walk-through be most important?
a. game show b. field production of a rock concert with dancers c. interview segment during a morning show d. newscast e. address by a corporate manager
What kind of conflict generally occurs when participants lack flexibility, approaching the issue from a win-lose perspective?
A. expressive conflict B. social conflict C. active conflict D. destructive conflict