The central route to persuasion often results in predictable and
long-lasting attitudes and behavior.
Indicate whether the statement is true or false
T
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Manuscript delivery reduces the amount of eye contact with audience members and is difficult to modify or adapt to audience feedback
Indicate whether the statement is true or false
Aristotle used the term logos to refer to the use of appeals to emotion
Indicate whether the statement is true or false
________________ describe or explain significant, interesting, or unusual occurrences
a. Speeches about processes b. Speeches about places c. Speeches about concepts d. Speeches about events
Answer the following statement(s) true (T) or false (F)
1. In most cases, you will not establish a brand, but rather work to enhance it through the development of a campaign. 2. A campaign is a permanent aspect of the organization and is deeply rooted in every aspect of how that group acts. 3. The important thing is to have a clear vision for the role of each marketing piece you create. 4. A brochure is meant to alert your list of audience members as to an opportunity you want them to consider. 5. A stock postcard or simple one-sheet mailer can have a powerful impact if done right.