Describe briefly how the enhanced distribution of news benefits the MPR process
What will be an ideal response?
The enhanced distribution of news and the ability of consumers to interact with the media benefits MPR in several ways. The need to provide consumers with continuous news through an increasing number of outlets means the media is constantly seeking story ideas and topic experts. When marketers feed the media useful news and commentary, the result is often positive media mentions of the marketers product or firm. And, of course, more media mentions often translates into more word-of-mouth.
You might also like to view...
According to the Adler and Proctor textbook, the process whereby the media calls attention to some aspects of reality while obscuring other elements is known as ______.
A. framing B. priming C. selective exposure D. spiral of silence
Which of the following are specialized documents used to share relevant information with the news media?
A) Press releases B) Direct to consumer news releases C) Social media releases D) External releases E) Internal releases
A parent company owns a 70 percent interest in a subsidiary whose stock has a valuation basis of $27 per share. On the last day of the year, the subsidiary issues new shares for $27 per share, and the parent buys its 70 percent interest in the new shares. Which of the following statements is true?
A. Since the shares were sold for the same per share amount as the the adjusted subsidiary value per share, the parent's investment account must be increased. B. Since the shares were sold for the same per share amount as the the adjusted subsidiary value per share, and the parent bought 70 percent of the shares, the parent's investment account is not affected except for the total acquisition amount for the new shares. C. Since the shares were sold for the same per share amount as the the adjusted subsidiary value per share, the parent's investment account must be decreased. D. Since the sale was made at the end of the year, the parent's investment account is not affected. E. None of these answer choices are correct.
The maker is the primary party on every note
a. True b. False Indicate whether the statement is true or false