Which of the following are specialized documents used to share relevant information with the news media?
A) Press releases
B) Direct to consumer news releases
C) Social media releases
D) External releases
E) Internal releases
Answer: A
Explanation: A) External good-news announcements are often communicated in a news release, also known as a press release, a specialized document used to share relevant information with the news media.
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Which of the following methods of collecting data has the highest response rate?
A) personal interviews B) telephone interviews C) mail D) Internet
According to the BrandZ model of brand strength, brand building involves a series of five sequential steps. What are those five sequential steps?
What will be an ideal response?
When recording the sale of merchandise inventory, using a periodic inventory system, ________
A) a running record of merchandise inventory is maintained during the accounting period B) the Sales Revenue account is credited only as an adjusting entry because sales information is not needed during the accounting period C) sales discounts and sales returns and allowances are not recorded D) there is no need to record an entry to the Merchandise Inventory and the Cost of Goods Sold accounts
Answer the following statement(s) true (T) or false (F)
1. Esteem needs are best met through personal goal accomplishment. 2. At the top of the needs hierarchy are esteem needs. 3. Theory X would represent a democratic management style 4. Theory Y managers believe that employees dislike work and avoid responsibility. 5. All workers like and would respond well under a Theory Y environment.