In a heterogeneous group, the group members have dissimilar backgrounds and experiences
Indicate whether the statement is true or false
true
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In reverse engineering, ______.
A. a firm looks at the process in which customers return products to see how this return process can be reengineered and improved B. a firm dismantles competitors’ existing products to see how they work and whether they can be improved C. a firm develops a product with the end use or application and works backward (or in reverse) D. the focus is primarily on disruptive innovation
In 2012, the Public Relations Society of America reached a common definition for public relations. Which of the following represents the winning definition?
A) "Like beauty, the definition of 'public relations' is in the eye of the beholder." B) "Public relations is a planned process to influence public opinion, through sound character and proper performance, based on mutually satisfactory two-way communication." C) "Public relations revolutionizes the way organizations and individuals communicate to their key constituent publics around the world." D) "Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics."
The customer's overall feeling of contentment with a customer interaction is referred to as:
a. scope of influence. b. customer reinforcement. c. customer satisfaction. d. none of the above.
Which of the following is the least critical aspect of good information?
A. data accuracy B. timeliness of data C. sufficiency of data D. relevance of data E. additional data