In the transactional model of communication, each person participates simultaneously as a sender and receiver of messages

a. True
b. False
Indicate whether the statement is true or false


True

Communication & Mass Media

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If you were hoping to acknowledge another person according to the norms or rules of a society, which

category of touch would be most appropriate? A) Social-polite B) Love-intimacy C) Functional-professional D) Friendship-warmth E) Context-situational

Communication & Mass Media

Answer the following statement(s) true (T) or false (F)

1. Tactics are most effective when used as a single approach to presenting an organization’s message 2. PR practitioners in small organizations will likely be comfortable using a wide range of tactics. 3. To increase the efficiency of a media plan, the plan is evaluated on the basis of geographic reach. 4. The Wall Street Journal is considered both a newspaper and a digital medium. 5. Advertorial content is the same as news.

Communication & Mass Media

Henri Fayol is credited with the first known attempt to describe broad principles of management

Indicate whether this statement is true or false.

Communication & Mass Media

_____ cues tell the listener that the speaker is finished and wishes to exchange the role of speaker for the role of listener

A) Backchanneling B) Turn-denying C) Turn-requesting D) Turn-yielding

Communication & Mass Media