Answer the following statement(s) true (T) or false (F)
1. Tactics are most effective when used as a single approach to presenting an
organization’s message
2. PR practitioners in small organizations will likely be comfortable using a wide range of
tactics.
3. To increase the efficiency of a media plan, the plan is evaluated on the basis of
geographic reach.
4. The Wall Street Journal is considered both a newspaper and a digital medium.
5. Advertorial content is the same as news.
1. false
2. false
3. false
4. true
5. false
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Phrases like "the month of October" and "The year 2016" are examples of
a. redundancies. b. jargon. c. stereotypes. d. wrong words.
Jaws ushered in what era?
What will be an ideal response?
Answer the following statement(s) true (T) or false (F)
1. Socialization refers to the process where one learns the values and orientations that help them fit in their social environment. 2. Interpretation is one of the major functions of the mass media. 3. Civic journalism refers to the fact that this kind of journalism is best for teaching civic facts. 4. The Chinese government has developed sophisticated methods for monitoring information on the Internet. 5. Government influence is the primary determinant of what and how things get covered in the U.S. media system.
You can think of benefits as the ______ elements associated with those features.
A. “what” B. “why” C. “where” D. “when”