A speech introduction that begins with, "Did you know that a light bulb has been invented that will last ten times as long as the ones we use today, but the government won't let it be marketed to the public?" is employing a device known as a(n) _____

a. startling fact
b. reference to a historical event
c. personal reference
d. illustration


a

Communication & Mass Media

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Thomas, spokesperson for Delta Infotech, is asked to appear for an interview in a local daily newspaper. To have a command over the pertinent issues and information surrounding the specific story, what strategy should Thomas consider?

a. Interview the interviewer b. Reassure spokespersons c. Do a postmortem d. Provide a visual aid

Communication & Mass Media

________ verbs do not follow the regular English conjugation rules

Fill in the blanks with correct word

Communication & Mass Media

Taresa was using _______ when she made comments such as "I see," "uh- huh," and "yes" during her conversation with Derrick

a. hedging b. credentialing c. back-channeling cues d. paraphrasing

Communication & Mass Media

All of the following are recommended ways to collect information about audiences EXCEPT 

A. questionnaires. B. interviews. C. informants. D. polygraph.

Communication & Mass Media