All of the following are recommended ways to collect information about audiences EXCEPT 

A. questionnaires.
B. interviews.
C. informants.
D. polygraph.


D. polygraph.

Communication & Mass Media

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What is the principle of primacy? When might it be used effectively?

What will be an ideal response?

Communication & Mass Media

Matching

765) coordinate points 766) causal order 767) problem solution 768) summation 769) challenging the audience 770) spatial order 771) call for action 772) subordinate points 773) time order 774) topic order A) identifying a con?ict and offering a course of action B) conclusion that reinforces the main points of the speech C) posed to the audience and later answered during speech D) chronological framework E) the cause-and-effect format F) conclusion that motivates the audience to do something G) major ideas of speech that grow out of the thesis statement H) minor points that grow out of the major ideas I) organizing according to the relationship of their positions J) conclusion that encourages audience to think further about the topic K) breaking down main topic into smaller points

Communication & Mass Media

Which of the following is NOT an advantage of using the Internet for B2B?

a. Streaming video for product demonstrations b. Identify dealers and their locations c. Deliver timely company news d. Use the data base for massive spam attacks

Communication & Mass Media

The industry sees new technology and ways of viewing films as a mixed blessing, meaning that they wonder, with so many new screens to view movies on, will it change what we have called "movies." What do you think? Do you see the option for more screens as a blessing or a curse for the industry? What are some additional ways you believe the industry can take advantage of new technology?

What will be an ideal response?

Communication & Mass Media