Which of the following is an industry in China where violations of intellectual property rights are still prevalent?
A. electronics industry
B. food retailing industry
C. book publishing industry
D. furniture making industry
A. electronics industry
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Executional frameworks are a component of a MECCAS model
Indicate whether the statement is true or false
The retail sector plays a key role in developed economies.
Answer the following statement true (T) or false (F)
The total quality management (TQM) philosophy involves all employees in ________
A) customer relationship management B) continuous product quality improvement C) market positioning D) creating sustainability E) increasing the lifetime value of customers
In the context of marketing mix, promotion includes:
a. public relations activities. b. pricing strategies. c. after-purchase service. d. storage and transportation of finished products.