Deciding whether a group of customers should be included in a target market is the purpose of ________ dimensions.
A. qualifying
B. behavioral
C. determining
D. geographic
E. demographic
Answer: A
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The social context of communication refers to the place or location where communication takes place
Indicate whether the statement is true or false.
Discuss whether the principal is liable in each of the following situations
a. Patricia hires Andrew, an attorney, to negotiate a contract to purchase some property. She agrees to pay him $75 an hour for his services, and he agrees to use his own office and secretarial staff to negotiate and draft the agreement. One day, Andrew is driving his own automobile to a meeting with Edward to discuss the purchase of the land that he owns. Andrew drives too fast for conditions and has a minor traffic accident that results in $600 damage to the other vehicle. b. Mel owns a retail store. He hires Sarah to work for him as a clerk in the home furnishings department. Mel instructs Sarah to make certain representations to customers regarding a microwave oven. Mel knows these misrepresentations are false, but Sarah does not. Henrietta buys a microwave from Sarah in reliance on the misrepresentations. c. ABC Inc. hires Keith as an outside salesman and instructs him to call on customers in a specified territory and to solicit orders for its products. One day Keith is driving the company car a little too fast for conditions on his way to call on a client. He accidentally drives the wrong way on a one-way street and has an accident with another vehicle that results in $6,000 in property damage and $30,000 in medical expenses. d. The A & B Machine Company (ABMC) hires John as an outside salesman for its computers. It sets high sales quotas for him and instructs him to beat up salesmen from competing firms in order to keep them away from ABMC customers. In order to meet his monthly sales quota, John roughs up Ralph, who is a salesman for a competing firm and then tells Ralph to find his own customers and to stay away from John's territory.
Which of the following is a characteristic of William J. Conaty's seven secrets for nurturing leaders?
A. Leaders must focus on developing friendly relationships with the CEOs of organizations. B. Leaders must be hired from external sources rather than developed internally. C. Leaders must give people the tools and permission to work on their own terms. D. Leaders must discourage employees from competing with one another.
Marc Anthony and Jennifer Lopez, the famous parents of twins have brought suit in California against Silver Cross, LTD., a British company known for its expensive prams (baby carriages). Mr. Anthony and Ms. Lopez allege that their images were used in
connection with advertisements for Silver Cross prams without their permission. They allege that the use of their pictures and images with the carriages gives the impression that they are endorsing the product. They refer to the use of their photos as "a brazen and intentional" violation of their rights. Evaluate the ethics of Silver Cross.