Marc Anthony and Jennifer Lopez, the famous parents of twins have brought suit in California against Silver Cross, LTD., a British company known for its expensive prams (baby carriages). Mr. Anthony and Ms. Lopez allege that their images were used in
connection with advertisements for Silver Cross prams without their permission. They allege that the use of their pictures and images with the carriages gives the impression that they are endorsing the product. They refer to the use of their photos as "a brazen and intentional" violation of their rights. Evaluate the ethics of Silver Cross.
Silver Cross is using an image or likeness without permission and without compensation. The use of the photo gives it an unfair advantage over other competitors and it also takes something that does not belong to them – the Anthony/Lopez image.
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