For a speech, Jack wants to compare the popularity of social networking sites among men, women, and children. In this scenario, which of the following visual aids would be effective to display this information?
a. Flow chart
b. Bar graph
c. Model
d. Map
b. Bar graph
In this scenario, a bar graph would be effective display this information. A bar graph uses vertical or horizontal bars to show relationships between two or more variables. It would help Jack show the popularity of social networking sites among men, women, and children.
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Which element of a print ad allows the writer to introduce new material that may draw the reader into an ad?
a) Subhead b) Headline c) Illustration d) Body copy
Answer the following statement(s) true (T) or false (F)
1. Using slang is a bad copywriting choice when advertising toward minority groups. 2. The Hispanic community makes up over 50% of the U.S. population. 3. Understanding cultural nuance is an important part of advertising. 4. Bilingual Latinos are more influenced by ads in English than in Spanish. 5. Over half of all Latinos are under the age of 30.
The history of independent movie studios is that, once successful, they are acquired by a major studio
Indicate whether this statement is true or false.
During which step are objectives set, audiences defined, and strategies decided?
a) Programming b) Policy formulation c) Communication d) Feedback