Answer the following statement(s) true (T) or false (F)
1. Using slang is a bad copywriting choice when advertising toward minority groups.
2. The Hispanic community makes up over 50% of the U.S. population.
3. Understanding cultural nuance is an important part of advertising.
4. Bilingual Latinos are more influenced by ads in English than in Spanish.
5. Over half of all Latinos are under the age of 30.
1. True
2. False
3. True
4. False
5. True
You might also like to view...
The outlook that a culture has concerning the nature of the universe, the nature of humankind, the relationship between humanity and the universe, and other philosophical issues defining humans’ place in the cosmos is referred to as:
A. Beliefs. B. Norms. C. Worldview. D. Superstition.
The notion that news reporting should be "objective" gradually developed in response to all of the following influences EXCEPT
A) the Associated Press's desire to serve the informational needs of all its member newspapers. B) the desire to not lose money by offending advertisers or readers with partisanship. C) the fear of violating the First Amendment by appearing to take sides in political campaigns. D) the Penny Press's desire to appeal to the largest possible audience.
The term that describes the way that different people process messages differently is:
a. selective perception. b. vertical integration. c. mass communication. d. intrapersonal communication.
When arranging a speech in causal order, you must deal first with the causes of an event and then explain its effects.
Answer the following statement true (T) or false (F)