Fillers such as “um” and “uh” tend to negatively affect how others perceive which of the following in our conversation?
A. ability
B. knowledge
C. power
D. interest
C. power
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Geoffrey Moore's modification of the adoption/diffusion curve shows the _____, a period when the early adopters have been exhausted and the technology abruptly stops selling.
A. long tail B. main street C. tornado D. chasm E. bowling alley
In which of the following situations would a paper-based press kit be most appropriate?
A) Connectors give favorable coverage of a firm. B) Connectors are present at a promotional event. C) Costs are a significant obstacle to a new organization. D) An organization relies on social content from podcasts. E) An international business markets products in multiple languages.
In contrast to tools such as advertising and sales promotion, personal selling is often a much more effective tool
A. in complex purchase situations. B. in impulse buying situations. C. for buyers that have thoroughly researched the product. D. for routine purchase situations. E. for buyers engaging in repeat purchases.
The three stages of brand loyalty are: brand ____________________, brand ____________________, and brand ____________________.
Fill in the blank(s) with the appropriate word(s).