According to one study reported in the text, when a salesperson briefly touched customers on the shoulder, customers liked the salesperson more, rated the salesperson’s product more favorably, and were more likely to purchase the product, but only ______.

a. when the salesperson was a female and not a male or when the customer was a female rather than a male
b. when the product was inexpensive rather than expensive
c. in low-contact rather than high-contact cultures or when the customer had a greater need for touch
d. all of these


c. in low-contact rather than high-contact cultures or when the customer had a greater need for touch

Communication & Mass Media

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When a copyright infringement results in no actual loss to the copyright owner, the owner in some cases may still seek to recover

a. criminal damages b. compensatory damages c. statutory damages d. special damages

Communication & Mass Media

List and provide an example for the six types of signposts

What will be an ideal response?

Communication & Mass Media

The effort it takes to manage your emotional expression is referred to as ___________

Fill in the blank(s) with correct word.

Communication & Mass Media

Which statement best characterizes the relationship between advertising and democracy?

a. advertising created more accountability among political candidates b. advertising supports the media that the public uses for information c. advertising informs the public about political issues d. advertising encourages more citizens to vote

Communication & Mass Media