Answer the following statement(s) true (T) or false (F)

1. According to Leo Burnett, if you can’t turn yourself into your customer, you shouldn’t be in account management.
2. Affiliation, according to Maslow is “the human need for status”
3. Creativity reflects originality and appropriateness in the left side of the brain.
4. Pink says the Information Age is rising to replace the Conceptual Age due to the increase of left-brain leadership.
5. The Golden Age of Creativity was revolutionary because it shifted the focus away from the product and onto the brand.


1. F
2. F
3. T
4. F
5. T

Communication & Mass Media

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