Extending a well-known and respected brand name from one product category to another product category is referred to as:
A. brand stretching
B. brand extensions
C. brand bouncing
D. brand transfer
E. brand building
Answer: B
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In recessions, the dollar usually
A. appreciates. B. depreciates. C. remains unaffected. D. follows no consistent pattern.
Your state's department of education has budgeted a significant amount of money for a radio, print, television, and online advertising campaign emphasizing the long-term benefits, both educationally and professionally, of reading every day
This is an example of a(n) ________ campaign. A) ambush marketing B) social marketing C) inbound marketing D) consumer-generated marketing E) affiliate marketing
Competition and consumer interest are both examples of ________ factors
A) internal B) transactional C) relational D) market E) attitudinal
Employers may be liable for the actions of their employees within the scope of employment. With regard to the actions of employees outside the scope of employment, which of the following statements is true?
a. An employer can never be liable for the actions of its employee outside the scope of employment. b. An employer is always liable for the actions of its employee outside the scope of employment. c. An employer might be liable for the actions of its employee outside the scope of employment if the employer was negligent or reckless in allowing it to occur, or for other reasons. d. None of these is true