Which of the following best illustrates how to overcome people's natural resistance to price?

a. At a cost of only $145 a year, how could you possibly say "No"?
b. With all our discounts, your cost is only $145.
c. For an economical $145 annual fee, you can enjoy the special discounts and advance product information available only to members of the CCY Micro Users Group.
d. When have you received so much in return for only $145?


C

Business

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The cash balance on June 30 is projected to be $4500. The company has to maintain a minimum cash balance of $5,000 and is authorized to borrow at the end of each month to make up any shortfalls. It may borrow in increments of $5,000 and has to pay interest every month at an annual rate of 4%. All financing transactions are assumed to take place at the end of the month. The loan balance should be repaid in increments of $5,000 whenever there is surplus cash. How much will the company have to borrow at the end of August?

Kennison, Inc. has prepared its third quarter budget and provided the following data:

A) $15,000
B) $5,000
C) $10,000
D) $20,000

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What is Lionel Messi’s asset specificity?

a. His #10 shirt b. Adidas boots c. Scoring goals d. All of these

Business

Phillip is on his way to work when he realizes he has a flat tire. He swings into  Discount Tires and has a new tire installed. Phillip's purchase of a new tire in this situation is considered to be

A. a shopping good. B. a convenience good. C. an unsought good. D. a specialty good. E. an industrial good.

Business

What is the yield to maturity of a bond that pays an 5% coupon rate with annual coupon payments,

has a par value of $1,000, matures in 15 years, and is currently selling for $769? A) 5.7% B) 7.6% C) 9.5% D) 2.4%

Business