In 1995, the ________ theory was formulated, which states humans have a strong fundamental motivation (not a want) for closeness and to belong

a. connectedness coefficient
b. inclusion need
c. belongingness
d. social acceptance


Answer: c

Communication & Mass Media

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The process of making an evaluation about someone based on a first impression is called

A) horms effect. B) recency effect. C) primacy effect. D) halo effect.

Communication & Mass Media

Color symbolism is especially effective in shows that are produced for

a global audience.

Indicate whether the statement is true or false.

Communication & Mass Media

Gaius is giving an impromptu speech at a company banquet. He is new to the company and unfamiliar with most of the people in the audience, but he wants to form an attachment with his listeners. Which of the following should he do to accomplish this?

A. Discuss his family's trip to Hawaii last month. B. Say hello and launch right into his speech. C. Single out one member of the audience to embarrass. D. Comment on how tasty the dinner looks.

Communication & Mass Media

Reading verbatim from a manuscript is an acceptable method for delivering a speech.

a. true b. false

Communication & Mass Media