Color symbolism is especially effective in shows that are produced for

a global audience.



Indicate whether the statement is true or false.


F

Communication & Mass Media

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Based on Benoit’s theory, a firm that uses puffery to build its image is attempting to do which of the following?

a. reduce the offensive act b. evade responsibility c. deny any responsibility d. reduce the accuser’s credibility

Communication & Mass Media

One bene?t of brainstorming is

A) individual ideas develop. B) the number of topics decrease. C) that it triggers a chain reaction among the group. D) ideas are judged.

Communication & Mass Media

List the three questions you need to consider when preparing all ceremonial speeches.

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media

Jeff learned sign language at the age of three in order to communicate with his mother; she wore

hearing aids. Because Jeff had a certain level of expertise concerning sign language, he picked it for his topic. His familiarity with the topic increased his con?dence before the group. Indicate whether the statement is true or false

Communication & Mass Media