When using objects as a presentation aid you should avoid
A) making reference to the object in your speech.
B) holding the object while you speak.
C) passing the object among members of your audience.
D) displaying the object during your speech.
Answer: C) passing the object among members of your audience.
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How is telephone coincidental research most frequently used?
a. It is used to correct for sampling errors in diary research. b. It is used to evaluate the popularity of songs. c. It is used to evaluate the viewing habits of older audiences. d. It is used to provide immediate feedback about the size of an audience at agiven time, often for specialty programming.
Steven Spielberg and his cinematographeronSavingPrivateRyan used someunusual filmictechniques, includingall oftheseEXCEPT
a. flashing b. ENR c. mixingblack andwhitewith color film d. lenses that had been stripped oftheirprotective coating
Dallas began her main points with ideas that are very easy to understand and has then moved to concepts that are more difficult to understand. She has used which organizational principle?
A. recency B. primacy C. specificity D. complexity
Which of the following is an important guide in assessing the representativeness of a sample when conducting self-administered surveys?
a. the specifications b. the protocol c. the response rate d. follow-up mailings