Utility refers to
A. the benefits or customer value received by users of the product.
B. the fixed costs associated with the production of a single unit of a product within a product line.
C. the adaptability of a marketing program to adjust to changes in the marketing environment.
D. the variable costs associated with the production of a single unit of a product within a product line.
E. the number of alternative uses or benefits that can be provided by a single product or service.
Answer: A
You might also like to view...
When attempting to manage multiparty negotiations through the three developmental stages, would suggest managing the prenegotiation stage, managing the actual negotiations, and managing the ________ stage.
Fill in the blank(s) with the appropriate word(s).
U.S. Treasury bills are considered equity securities
Indicate whether the statement is true or false
Goods made to order are typical of ________ and ________ approaches while goods made to forecast are typical of ________ and ________ approaches
A) process, mass customization; repetitive, product B) product, mass customization; repetitive, process C) product, process; repetitive, mass customization D) repetitive, product; mass customization, process E) repetitive, process; mass customization, product
The sales mix provides the weights that make up total product sales
Indicate whether the statement is true or false