Which of the following is NOT an important factor in marketing accountability?
A) complying with legal requirements
B) managing resources
C) increasing return on marketing investment
D) decreasing marketing expenses
E) increasing marketing efficiency
D
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How does an ABC analysis use the 80/20 rule?
What will be an ideal response?
Which of the following is not a potential benefit of an IT investment?
A. Revenue savings B. Cost avoidance C. Revenue enhancement D. Revenue protection
Which illustrates media’s capability to retain individuality?
a. Petra watches network news on television every evening. b. Nadine subscribes to a famous makeup artist’s YouTube channel. c. Bert listens to the radio on his tablet. d. Lars reads his local newspaper online.
Which specialized part of the practice deals with an organization's "number one public" and its "most important asset"?
A. Product publicity D. Product advertising B. Sales promotion E. Issues management C. Internal relations