Ideally, segmenters should start with the idea that each person is "one of a kind" and can be described by a special set of dimensions that may be used to aggregate similar customers together.
Answer the following statement true (T) or false (F)
True
Segmenters start with the idea that each person is one of a kind but that it may be possible to aggregate some similar people into a product-market. Segmenters see each of these one-of-a-kind people as having a unique set of dimensions.
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The setup of a data warehouse includes
a. modeling the data b. extracting data from operational databases c. cleansing the data d. all of the above
Which of the following practices is unnecessary when writing a memo?
A. Omitting courtesy titles and salutations on the memo B. Placing the distribution list at the end of the memo C. Typing the guide words in the memo in all-capital letters D. Typing or signing full name at the end of the memo
The ________ is the maximum amount a decision maker would pay for additional information
A) expected opportunity loss B) expected value C) expected value of perfect information D) bid price
Mortgages always take priority over purchase money security interests
Indicate whether the statement is true or false