The setup of a data warehouse includes
a. modeling the data
b. extracting data from operational databases
c. cleansing the data
d. all of the above
D
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Some managers use _____, which provides four indicators with which organizations can set goals and measure performance.
A. a strategic map B. the balanced scorecard C. measurement management D. a strategic scorecard E. evidence-based management
The whole purpose of backward-looking marketing metrics is to track customer perceptions and attitudes that precede changes in customer behavior and financial performance
Indicate whether the statement is true or false
The ultimate outcome of relationship marketing is a unique company asset called the ________, consisting of the company and its supporting stakeholders
A) brand B) supply chain C) marketing network D) value proposition E) service channel
Which of the following is headed by the secretary-general of the United Nations (UN)?
A) the International Court of Justice B) the Secretariat C) the Security Council D) the General Assembly