What is organizational culture and how does it affect the members of the organization?
What will be an ideal response?
Organizational culture consists of the values, beliefs, and assumptions about appropriate behavior that members of an organization share. Organizational culture is primarily learned through observing people and events in the organization.
Because organizational culture is based at least partly on assumptions, values, and beliefs, the culture can control how people act within its boundaries. Since assumptions, values, and beliefs are such strong influences, individuals will generally act to conform to the culture. For the most part, we all act to conform to the culture that we happen to be in at any given point in time, and that’s because cultural values push us to act that way.
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Answer the following statement true (T) or false (F)
When team members have to travel to attend meetings, ______ meetings are needed.
a. fewer, longer b. fewer, shorter c. more frequent, shorter d. more frequent, longer
Which of the following is true of a target market characterized by widely scattered potential customers, highly informed buyers, and brand-loyal repeat purchasers?
a. It requires a promotional mix with more social media and less sales promotion. b. It requires a promotional mix with more personal selling and less advertising. c. It requires a promotional mix with more advertising and less personal selling. d. It requires a promotional mix with more sales promotion and less social media.
Identify and provide at least two examples illustrating the key characteristics of a well-stated organizational objective.
What will be an ideal response?