What is the major difference between earned media and paid media?
What will be an ideal response?
Paid media results from press coverage of company-generated advertising, publicity, or other promotional efforts. Earned media is all the PR benefits a firm receives without having directly paid for anything, all the news stories, blogs, social network conversations that deal with a brand.
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In the United Airlines example given in your text, it was stated that all departments of the company used the results of its in-flight customer satisfaction survey
Which department used the customer satisfaction report to evaluate the performance of United, both internally in achieving its goals, and externally compared to the competition? A) the marketing department B) the airport department C) the executive management D) the finance department
Kim always sought to foster a work environment of openness and collaboration. This type of leadership had a positive effect on the team because they saw that Kim sought to build ______.
A. honesty B. trust C. confidence D. compromise
Only communication directed to individuals outside the organization requires use of the inductive approach
Indicate whether the statement is true or false
Which of the following statements is true of operations management in the 2010s?
A. It focuses on creating value rather than minimizing costs. B. It focuses on efficiency rather than effectiveness. C. It favors simple supply chains rather than complex value chains. D. It focuses on mass production rather than mass customization.