Gillette markets its flagship MACH3 razor in more than 100 countries around the world
The MACH3 is available virtually everywhere that consumers shop for personal-care products; because of its advanced 3-blade design, the MACH3 typically costs more than other wet-shaving systems. Which generic strategy is evident in Gillette's global marketing effort of MACH3?
A) cost leadership
B) differentiation
C) cost focus
D) focused differentiation
E) consumer focus
B
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What are the three sources of a unique and valuable strategic position?
A. few needs, many customers; broad needs, few customers; broad needs, many customers B. low-cost products; huge market needs; unique products C. many needs, few customers; little need, many customers; narrow needs, few customers D. poor products available; few products available; no products available E. bad economy; strong economy; stable economy
When companies reposition their products and themselves as "green," they are trying to indicate that:
A) they are socially and environmentally conscious. B) their products are of best quality. C) they provide the best "value" for money. D) their products are for upper class customers.
________ is the category of B2B products that refers to the products an organization uses in its daily operations
A) Raw materials B) Component parts C) Equipment D) Processed materials E) MRO products
Answer the following statements true (T) or false (F)
1. Final control of a nonprofit organization is held by the chief executive officer. 2. Excess revenues gained by a nonprofit are invested in stock markets. 3. The term “open systems” means organizations interact with their external environments. 4. The term “resource dependency” means nonprofits rely on external constituencies for revenue. 5. The term “organizational culture” in a nonprofit refers to unwritten rules regarding “how things are done.”