What is the underlying assumption of uncertainty reduction theory? Give an example of how we can reduce uncertainties.

What will be an ideal response?


- We like to have control and predictability in our lives; therefore, when we are faced with uncertainty, we are driven to gain information to reduce that uncertainty.
- We can, for example, reduce uncertainties through technology; we can use Facebook and other social media to learn about someone without the other person being aware.
- Student examples will vary.

Communication & Mass Media

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The domain of an educational Web site is usually .edu

Indicate whether the statement is true or false

Communication & Mass Media

According to 2017 Edelman’s Trust Barometer reports, which two attributes are tied as most important in building trust?

a. purpose and location b. products and services c. integrity and engagement d. purpose and operations

Communication & Mass Media

Arya, who is nine, often asserts her freedom and looks forward to the day where she can live on her own and do as she pleases. Which aspects of cultural values does Arya characterize?

a. individualist orientation b. collectivistic orientation c. preferred personality d. human value orientation

Communication & Mass Media

Listening is easier to do than speaking.

a. true b. false

Communication & Mass Media