Identify and discuss four of the basic guidelines presented in your textbook for ethical speechmaking.
What will be an ideal response?
Answers will vary.
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Bill, a publicistfor a public relationsfirm, wrote content and storiesthat wererejected, and his supervisor told him the material would not appeal to media gatekeepers. What is the most important thing Billshould do to be an effective publicist?
a. Bill must be thoroughly familiar with traditional journalistic news values. b. Bill must know where to find news and how to select the most interesting angle. c. Bill must learn to be an effective problem solver. d. Bill must come up with creative publicity tactics that effectively break through a forest of competing messages.
Whether one is working with entertainment or sports, which of the following is most true?
A) Both fall outside the mainstream of public relations work. B) Both are "entertainment." C) Both deal with celebrity. D) B and C only. E) All of the above
When dealing with conflict, Julie concentrates on using very precise language, and though she doesn't always feel comfortable with face-to-face conflict, she feels it's important to say what's on her mind. Julie probably uses a(n) ________ approach to conflict.
A. restraint B. direct C. expressive D. indirect
Because of technological advances, it is usually easier to gauge audience feedback when talking to an online audience, as opposed to an in-person audience.
Answer the following statement true (T) or false (F)